Project Subculture Urban Marketing

"Project SCUM" focused on the gay community in the Castro and homeless people in the Tenderloin, both neighborhoods of San Francisco.

The Foundation created Project SCUM TV and print ads as part of its campaign and the "Orange Curtain" series of ads.  The TV ad featured a teen pulling back an orange curtain and reading a copy of the acutual tobacco industry document that describes "Project SCUM."