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Hollywood's Response

Thanks to the leadership of members of Congress, and public health advocates' efforts, movie studios and their parent media companies have begun to implement policies to address this important public health issue.  

In May 2007, the Motion Picture Association of America (MPAA) announced a new ratings clarification to consider smoking as a factor when it rates movies, and a few studios have taken important first steps in adoptng policis to reduce the harmful effectsof on screen smoking.  Read the studio policies below.

While important progess has been made, there is still work to be done as youth will continue to be exposed to billions of tobacco impressions each year through movies that are rated just for them.

In the summer of 2007, one movie, “Hairspray,” was tagged with a PG ratings descriptor to include “momentary scene smoking,” but the movie still had more smoking than the original 1988 release on which it’s based!

The Studios

• The Weinstein Company
  In 2006, former Maryland Attorney General Joseph Curran and 34 other Attorneys General requested that the MPAA and major studios show the foundation’s truth® youth smoking prevention PSAs before DVDs where images of smoking would be seen by youth. The Weinstein Company was the first company to voluntarily agree to embed the truth® spots into its DVDs.
  • 1408
  • Awake
  • Black Christmas
  • Bobby
  • Breaking and Entering
  • Cassandra's Dream
  • Clerks II
  • Days of Glory
  • Dedication
  • Grace is Gone
  • Hannibal Rising
  • Harsh Times
  • Miss Potter
  • My Blueberry Nights
  • Nanny Diaries
  • Nomad: The Warrior
  • School for Scoundrels
  • Shut Up & Sing
  • Superhero Movie
  • The Ex
  • The Hunting Party
  • The Last Legion
  • The Protector
  • Who's Your Caddy?

   

• The Walt Disney Company
  The Walt Disney Company, the most recognized global family entertainment company, pledged to Congress that "depictions of cigarette smoking in future Disney-branded films will be non-existent." Disney has also inserted anti-smoking PSAs from Legacy's truth® camaign on DVDs
  • Becoming Jane
  • City of Men
  • Eagle vs. Shark
  • Golden Door
  • Gone Baby Gone
  • No Country for Old Men
  • The Diving Bell and the Butterfly

• Warner Bros. (A Time Warner company)
  Working with the state Attorneys General, Waner Bros. is the first studio to inset a certification of no-tobacco payoffs for the inclusion of smoking in its movies.  It has also agreed to place truth® anti-smoking PSAs in DVDs.

• Be Kind Rewind
• Funny Games
• Harold and Kumar: Escape from Guantanamo Bay
• One Missed Call

 

• News Section
  • More Movies to Include Anti-Smoking PSAs to Protect Children's Health
  • Public Health Leaders and Hollywood Producer Address Powerful Impact of Smoking in the Movies